Foliage Memento

branding | packaging design | 2024

A floral shop business with locations along the west coast of the U.S., specializing in using locally sourced wildflowers for their abstract-style/modern ikebana bouquets whether for casual occasions or no particular reason at all. They also double as a stationery shop, carrying miscellaneous ephemera such as greeting cards, post cards, envelopes, physical and postage stamps, and washi tape.

Floral shops have a reputation of providing services for large events or special occasions; Foliage Memento hopes to change the public perception of buying flowers by emphasizing the idea that flowers don’t need a special occasion to make someone’s day.

stationery
& ephemera

Inspired by a combination of art nouveau, ex libris stamps, and ornate book covers; these flower illustrations evoke an elegant yet rustic atmosphere for the stationery merchandise.

left to right: California poppy, Oregon grape, Washington’s pacific rhododendron

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