
Port Oasis
branding | identity | 2021
This conceptual food truck is based around the art movement surrealism, which was born and structured as a defiance from the ideas of rationalism. As a result, the unsettling atmosphere of the branding and highlighting unconventional fusion food was an appropriate approach towards subverting normalcy.
Making connections with your unconscious mind was a foundational concept of surrealism so the name itself derives from a deeper analysis of each word—ports are major stops for ships and allows people from all walks of life to exchange goods. Oases are fertile ecosystems with small bodies of water commonly found in deserts but are often conflated with mirages. Paired with the nomadic nature of a food truck, Port Oasis is a culmination of these ideas brought to life.




